FEATURED PROJECT: UAB MEDICINE WEBSITE REDESIGN

UAB Medicine: A Website Called "Dot Org"

The original site was built on a CMS that was difficult to maintain and not standards compliant, so it was scrapped that and started from scratch. Figuring that the best thing to do was look around to see what our competition was doing, I started by studying Mayo Clinic, Scripps Health and Cleveland Clinic.








COLOR & TYPE

Color and type are the anchor elements of any good design. The choices I made would need to work well with the established brand colors. The new color palette was subtle enough to support and bring consistency to the existing tone. After researching various font pairings, I chose Titillium and Montserrat feeling that they provided the best contrast in weight without sacrificing legibility across device outputs.







NOTES, NOTES AND MORE NOTES

The Moleskine Gridded Notebook contains 192 pages.
117 pages of this particular one are filled with notes from dot org meetings spanning the 17 month
life cycle of the project.












IT'S A SEARCH DRIVEN WORLD

It's both a noun and a verb and thanks to Google search has become an engrained behavior. The plan was to leverage that familiarity with the search box making it easier to find and use in an effort to simplify a user experience that could quickly become overwhelming.














CREATE, SCHEDULE, DEPLOY, MEASURE

We "rolled our own" ad network. It's one of many smart components in the new site and gives the marketing team the freedom to create, schedule and deploy their own branded ads with targeted messaging. This increases engagement and time on the site without the hassle of outside vendors.
The scenario is that if you're on a condition page researching atrial fibrillation you would see a house
ad prompting you to take a risk analysis, or asking if you would like to make an appointment with a cardiovascular specialist.















THE SUM OF IT'S PARTS

Most every design element and component of the user interface on the site went from sketch to wireframe to Photoshop; Promotional graphics, embedded video players, even map markers.

After rounds of approval and revisions it was all sent to our development team to "bake" into the CMS.
The result is a clean and simple website that's easy to use and aesthetically pleasing while positioning
UAB Medicine very well among competing health systems.  Visit the UAB Medicine Website  















Copyright © B. Galyean 2015

Featured Project | Portfolio Gallery | Contact

                

Billy Galyean