UAB Medicine

Interaction Design  +   UX Design  +   Photography & Video  +  Branding

UAB Medicine is one of the top academic medical centers in the nation and a recognized leader in quality patient care, research, and training. Located in Birmingham, Alabama. One of the largest and most advanced in the nation, UAB Hospital is the centerpiece of a sprawling medical campus that includes numerous research labs and clinics as well as The Kirklin Clinic of UAB Hospital, one of the largest outpatient centers in the nation.

  • UAB Medicine
  • Healthcare
  • UI Design/Branding/Videography
  • Nov 2014
UAB Medicine Website Mobile

UAB Medicine website mobile interface

Google Plus Header

Google Plus Page Header

Callahan Eye Clinic 50th Anniversary Poster

UAB Callahan Eye Clinic 50th Anniversary Poster

"Design can solve society’s biggest problems… if we cultivate a love of learning through the design process."

- David Sherwin, Director of User Experience at

The Challenge
UAB Medicine needed to migrate the website to a new CMS while revamping the design to be responsive and easier to use. This required the small marketing team to learn a new CMS and plan new content strategies since not all existing content could be exported.

The Solution
After 14 months, the team had learned the new Content Management System and started adapting legacy content to work within the new site as well as creating new content.

Group of UAB Doctors and Nurses
A website redesign is an undertaking by itself. One of many challenges with the UAB Medicine site was moving to a new Content Management System and starting from scratch. The new design was clean, easy to understand and well received.
UAB site desktop and mobile
Sketches & UI Elements
Selected work