Interaction Design  +   UX Design  +   E-mail  +  Branding

atlasRFIDstore has specialized in RFID and NFC hardware since 2008. The staff assist the business needs of clients globally in multiple industries through it's product knowledge and unsurpassed customer service. The website is the single point of revenue therefore the importance of a well designed interactive experience cannot be overstated.

  • atlasRFIDstore
  • RFID / Tech
  • UX Design, Branding and E-mail
  • February, 2020
Atlas RFID Wireframes


Atlas RFID Product Page

A product page

Atlas RFID Website on Mobile

atlasRFIDstore website on mobile

"We strive for two things in design: simplicity and clarity. Great design is born of these two things."

- Lindon Leader

The Challenge
The atlasRFIDstore website redesign was initiated in order to improve usability while transitioning the site to a new templating system for the e-commerce CMS. The new system would allow greater control over UI elements and overall design.

The Solution
Design sprints were conducted in which wireframe concepts were conceived, personas were created and ultimately new design enhancements were presented to the team. Custom graphics, icons and other UI features were included giving the brand more leverage over competitors.

Custom Icon Illustrations
The resulting website is easier to navigate while displaying the most relevant information prominently. All design elements, typography and color have remained true to the existing brand equity. Despite few changes to the CMS back end, the site is easier to update.
Responsive priview

RFID tags and readers being tested by atlasRFID engineers

Selected Work